Dr. Jennifer Romano Bergstrom has over 12 years of experience planning, conducting and managing user-centered research projects. At Fors Marsh Group, she is responsible for leading user experience (UX) research. She frequently conducts a variety of usability studies, including low-, medium-, and high-fidelity studies with eye tracking, card-sorting studies, and experimental studies. In addition to being a skilled UX researcher and practitioner, Jen specializes in experimental design and quantitative analysis. She quantifies the UX and uses statistics to discover where “real” differences among groups or prototypes lie.
Prior to joining Fors Marsh Group, Jen completed a postdoc at the U.S. Census Bureau where she conducted numerous usability studies, many of which included eye-tracking analyses. Prior to working at the Census Bureau, Jen studied cognitive aging and lifestyle factors, such as bilingualism and piano playing that promote healthy cognition in old age.
Jennifer received a Ph.D. and M.A. in Applied/Experimental Psychology from The Catholic University of America and a B.A. in Psychology from Central Connecticut State University.
Andrew Schall has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including Fortune 1000 companies, major nonprofits, and federal government agencies. His eye tracking projects have ranged from evaluating advanced search and retrieval systems to observing users play Angry Birds. Andrew is currently working on strategies to integrate eye tracking data with other user research metrics for a more holistic understanding of the user’s experience.
Andrew has over 10 years of experience as a UX researcher and designer and is currently Vice President of UX at SPARK Experience. He received a B.S. in Information Technology & New Media, M.S. in Interaction Design & Information Architecture, and is currently pursuing a Ph.D. in Human-Centered Computing.
Mike Bartels is Research Director at Tobii Insight, the research division of Tobii Technology. Over the past nine years he has designed, conducted and analyzed eye tracking studies in a variety of fields, including web usability, UX, package design, advertising and applied science. He has a Masters degree in Social Psychology and has written eye tracking-related articles for several marketing research publications (Quirks, QRCA Views) and scientific conferences (HCII, ETRA).
Barbara S. Chaparro has a PhD in Experimental Psychology from Texas Tech University. She is the director of SURL, Associate Professor, and the coordinator of the Human Factors program at Wichita State University. Her research interests include HCI, usability evaluation methods, onscreen reading, and mobile device usability.
Angela Colter is a principal of research and strategy at Electronic Ink in Philadelphia. She writes and speaks frequently on topics of usability, accessibility and low literacy.
Soussan Djamasbi is the Founder and Director of the User Experience and Decision Making lab at Worcester Polytechnic Institute, where she is also an Associate Professor of Information Technology. Dr. Djamasbi received her Ph.D. in communication and information science from University of Hawaii at Manoa. Her research focuses on intuitive design by examining cognitive (attention, perception, evaluation) and emotive (feelings and attitudes) factors that influence a user's experience of a technology. Her eye tracking research shows that tracking a user's eye movement can provide invaluable information for designing complex information technologies.
Sabrina Duda is the owner of users' delight, a user experience agency with focus on "Emotional Usability." She has been in the usability business since 1998 and is a member of the organization team of the World Usability Day Berlin. She is a qualified Psychologist (Master's equivalent) with specialization in Engineering Psychology and Computer Science (Humboldt-University Berlin). In 1999, Sabrina founded eye square, a user & brand research agency, and was managing partner until 2011. In 2012, she founded users’ delight. Her special interests lie in user experience, design, reading, music and dancing, as well as motorbikes.
Ian Everdell is the Manager of User Experience & Research at Mediative, helping clients optimize the online experience for their potential customers. He manages several key accounts and leads the company’s ongoing research projects to better understand search, buyer behaviour, mobile, and user experience. With a background in neuroscience, web design and eye tracking, Ian brings an invaluable knowledge of human behaviour and human-computer interaction to his position at Mediative. He plays a key role in many of the company’s SEO projects and lends his expertise to the strategy development of both PPC and display advertising projects. Ultimately, Ian believes that success in digital marketing comes down to two things: being found and being good. So he works with clients to make sure they tick both boxes and establish a successful and lasting presence online.
Adrienne Hall-Phillips is an Assistant Professor of Marketing at Worcester Polytechnic Institute. She received her B.S. in Chemical Engineering from North Carolina A&T State University, and her M.S. and Ph.D. in Consumer Behavior from Purdue University. Her research interests focus on studying general consumer behavior, with specific interest in topics related to value, engagement, and loyalty in the areas of user experience and entrepreneurship. She also has interests in social media and networks and their influence on online environments.
Jibo He has a Ph.D. in Cognitive and Engineering Psychology with a specialty in Human Factors from the University of Illinois, Urbana/Champaign, and a B.S. and B.A. in Psychology and Economics from Peking University. Dr. He is currently the director of the Human Automation Interaction Lab and assistant professor at the Human Factors program at Wichita State University. His research interests include usability, mobile application development,
human computer interaction, eye-tracking, computer vision, and driving simulation. Dr. He has developed many tools for mobile and desktop usability research and eye-tracking.
Erica Olmsted-Hawala holds a Master’s degree in technical communication. She is a User Experience Researcher at the U.S. Census Bureau. Her research interests include think-aloud protocols in usability testing, age-related differences in Internet search strategies, interface displays for data dissemination Web sites, and the usability of handheld devices to collect survey data. She uses eye-tracking technology in many of the usability studies she works on and has found it to be a useful tool in her usability “toolkit.”
Kathryn Summers' current work focuses on making medical and other information easier to find, navigate and read on the Web for people with lower literacy skills. She has also done qualitative observational research supported by eye tracking measurements on how to make online forms, such as registration and medical assessment tools, easier to use for people with lower literacy skills. Kathryn directs the School of Information Arts and Technologies' User Research Lab.
Wilkey Wong is the Director of Knowledge Services at Tobii Technology, Inc. In addition to designing and delivering customer training activities such as courses, webinars and e-learning resources, he consults on client research in for eye tracking study design and analysis. Since 2009, he has conducted field research in user experience and market research in fields such as pharmaceuticals and in-store retail. Wilkey has delivered talks at the BigDesign and UXPA conferences. He has degrees in engineering and education and has conducted graduate research eye tracking children in developmental psychology.
Veronica Zammitto is a Games User Researcher Lead at Electronic Arts, Canada. Her background is rooted in psychology, HCI, and game studies which ideally positions her to understand players’ experience. She holds a Master in Interactive Arts and Technology from Simon Fraser University. Veronica has written numerous scientific articles and presented at international conferences including venues like GDC, CHI, and DiGRA. Veronica’s main research goal is to better understand players’ reactions and to provide feedback to game developers with actionable data to ensure informed decisions during the game development process. She has worked on titles such as FIFA, Madden, and NCAA.