The Many Applications of Eye Tracking in UX Design

Eye tracking allows us to see through the user’s eyes: we can see what they see as they interact with a computer screen, mobile device, or products in a natural environment. Only recently has eye tracking become a valuable tool for user experience researchers, visual/interaction/web designers, and marketing professionals. 

This book explores the many applications of eye tracking to better understand how users view and interact with technology. Twenty leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. 

Highlights

  • Real-world stories from over twenty leading UX professionals including a diverse collection of case studies, forthright opinions on the strengths and challenges of eye tracking, and tips from the experts on everything from getting the most value out of your eye-tracking research to incorporating eye-tracking methodology into your organization’s user-centered design process.
  • Actionable findings and recommendations based on eye-tracking research that user experience designers can apply to their projects.
  • Insights into cutting-edge applications of eye tracking, including use in mobile, gaming, and emotional design.