The Many Applications of Eye Tracking in UX Design
Eye tracking allows us to see through the user’s eyes: we can see what they see as they interact with a computer screen, mobile device, or products in a natural environment. Only recently has eye tracking become a valuable tool for user experience researchers, visual/interaction/web designers, and marketing professionals.
This book explores the many applications of eye tracking to better understand how users view and interact with technology. Twenty leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience.